Sam Knowles is the Founder & MD of Insight Agents, a corporate and brand storytelling consultancy. He combines long and varied PR agency experience with a planner’s facility for turning relevant data into narratives that resonate and campaigns that deliver.

Sam has recently written a book called Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data. It was published by Routledge in April 2018 to critical acclaim. The book will be published in Chinese in Autumn 2018. More details at www.narrativebynumbers.com.

Originally a classicist, Sam holds a doctorate in Experimental Psychology from Sussex, a source of both his understanding of human motivation and behaviour and his love of telling stories with data. He’s a Fellow of the Royal Society of Arts and a member of 26, an organisation that exists to inspire a greater love of words, in business and in life.