How to navigate the MarTech maze


Workshop – learn new skills from passionate experts.

What is it?

There are a whopping 6829 pieces of marketing technology, a number which has doubled since 2016. As AI is fast becoming a key component of the marketing mix across businesses of all sizes, the saturated marketplace shows no sign of slowing down, with the likelihood that its rapid expansion will continue into the coming years.

We know MarTech is important but what’s right for your business? James Dempster gives his tips for choosing the right combinations of marketing technology to ensure you’re getting the best possible ROI from your spend and tells us why you should be considering AI – even if you don’t think it’s relevant for you.

Who’s it for?

Any business owner or decision maker interested in seeing growth, return on investment or an increase in sales.


  • Understand the critical role of marketing technology in business today
  • Cut the crap – what do you actually need? Just because it’s shiny doesn’t mean it’s good
  • A closer look at some cool software for you to consider
  • Maybe one chocolate


Read more about the speakers